These mirror the Brand Profile in the live calculator. Defaults are tuned to the brand's public shape, and they are starting points, not claims. Adjust anything, and all ten use cases recompute in real time.
Serialising every product pays back across four parts of the business: knowing your customer, protecting your brand, running leaner operations, and staying compliant. Each card below models a single source of value within one of those four. It lists the inputs used and where they came from, and states what it deliberately leaves out. Open any card to see the working — the same discipline as the live calculator.
These numbers are the size of the prize, not your return. They show the gross annual benefit each use case could create. What it costs to capture, and therefore your true ROI, depends on your systems, your processes and your current ways of working. We do not guess at those. We size them with you, in a short joint exercise, so the business case is yours and not ours. A prize worth ten that costs nine to capture is worth chasing. One that costs twelve is not. Knowing which is exactly the conversation this is built to start, and where the live calculator, with your real data, becomes the document of record.
The value of being seen as transparent, credible and counterfeit-resistant is real, and it is not in any number here. We model what we can defend.
These are single-year figures. Luxury data compounds across a product's long life and its resale journeys in a way most categories never see. A one-year view understates it by design.
The pricing power of being seen as the most authenticatable, transparent house in luxury is real, and it is in none of these numbers. We model what we can defend.